Koçtaş Integration: Offers, Orders and Stock

The Koçtaş integration connects your Koçtaş marketplace seller account to the PazaryeriBot panel. The Koçtaş seller panel runs on Mirakl; the API key from the seller panel is enough to connect. Orders arrive in the panel and price and stock are updated in one place with your other stores.

What is Koçtaş Marketplace?

Koçtaş is a home-improvement and DIY retailer, founded in 1955 as Koç Ticaret A.Ş. Its marketplace sells product groups such as furniture, garden, bathroom, kitchen, heating, lighting, paint, ceramics, hardware, electrical and decoration.

On its own page Koçtaş lists benefits such as an average of 15 million monthly visitors, negotiated shipping rates and showing products on in-store digital screens.

What do you need for the Koçtaş integration?

The Koçtaş seller panel runs on Mirakl. The only required credential is the API key: in the Koçtaş seller panel open the user menu at the top right → Personal settings → API key.

The panel address and shop ID are optional. If you leave the panel address empty, koctas.mirakl.net is used; if your seller panel is on a different "…mirakl.net" address, enter that. The shop ID is only needed if one user manages several shops.

What works in the Koçtaş integration and what is not there yet?

Working: offer (product) list, order flow, price and stock updates and accepting pending orders (Start Processing). Orders arrive in the panel; stock and prices are managed in one place together with your other stores.

Not implemented yet: customer Q&A, returns and creating new product cards from the panel. On Mirakl a seller usually opens an offer on the operator's catalogue product via EAN matching; a new product card needs a separate import and operator approval.

Two things to know: on Mirakl a price/stock update resends the whole offer, so channel prices may be reset if you use them. Orders you do not accept are cancelled by the marketplace when the deadline passes.

Can Koçtaş and other marketplaces sell from the same stock?

Yes. If you sell the same product on Koçtaş and other marketplaces, the shared stock pool keeps physical stock in one place and a sale in any store is deducted from the pool, so the same unit is not sold twice.

How do you measure profit correctly on Koçtaş sales?

Profit is not just the sale price minus commission. The real profit of an order is what remains after commission, shipping, any platform service fee, return cost and the product's purchase cost. Some of these become final only when the settlement is issued, not at the moment of sale, so any calculation at the time of sale is by definition an estimate.

The right method has two stages. Before the sale, a category-based estimated rate is used for the pricing decision; the aim is to block a loss-making price up front. After the sale, the most accurate source is the order itself: the marketplace's order and settlement data carries the real deductions for that line. The realised profitability report should use that value, not the estimate.

The marketplace sets the commission rate by category and contract. If the rate is not officially published, use the rate in your own contract; pricing with another seller's figure or a blog post's number silently produces the wrong margin.

What should you check on day one after setting up the Koçtaş integration?

Right after the first sync, the most important job is to verify barcode and SKU matching. If matching is wrong, automatic updates write stock to the wrong product, and you often notice only when a wrong order arrives.

The second check is price: confirm by hand on a few products that the price in the panel matches the marketplace sale price. The third is a stock buffer; marketplace queues are not instant, so leaving a small buffer on best sellers is the cheapest insurance against overselling.

Finally, turn on notifications: alerts for orders close to their shipping deadline and stock reaching a critical level make late-shipment penalties and cancellation risk visible before they grow.

How should product data be prepared for Koçtaş?

Whether the integration runs smoothly depends largely on clean product data. Each product needs a unique barcode (EAN/GTIN) and your own SKU; giving the same barcode to two different products is the most common reason stock updates are written to the wrong line.

Product name, brand and variant details such as colour and size should follow the marketplace's category rules. On marketplaces with a category tree like Koçtaş, picking the wrong category can keep a product out of search or get it rejected at approval.

Images and descriptions also affect sales directly: clear images on a white background showing the whole product, plus a short description with size, material and usage details, reduce customer questions and returns.

How do you become a seller on Koçtaş?

To sell on Koçtaş you fill in the Supplier Application Form on koctas.com.tr. Koçtaş says its expert team replies to applications within 30 days.

Official application link

Koçtaş's own page is contradictory on company type: the FAQ asks for a joint-stock/limited company while the document list mentions sole proprietorships. Selling in physical stores is a separate option with its own approval.

Who can apply?

According to Koçtaş's FAQ you need a company such as a joint-stock or limited company. The document list also mentions a chamber registration certificate for sole proprietorships.

Required documents and information

Application steps

  1. Fill in the supplier application form.
  2. After evaluation the expert team contacts you; track the status on the status page.
  3. Open your store and upload your catalogue; orders and operations run in the Mirakl-based panel.

Fees and approval time

Reply within 30 days (stated on the official page). Commission is a VAT-inclusive rate charged on the VAT-inclusive sale price.

Information checked against the marketplace's official pages on 2026-10-05; requirements may change, read the official page before applying.

Frequently asked questions

When does Koçtaş reply to an application?

Within 30 days, according to Koçtaş.

How is Koçtaş commission calculated?

As a VAT-inclusive rate on the VAT-inclusive sale price; the rates are in the list on Koçtaş's seller page.

What do I need for the Koçtaş integration?

Only the API key from the seller panel is required. The panel address and shop ID are optional.

Can I manage Koçtaş customer questions and returns from the panel?

Not yet. Offers, orders, price/stock updates and order acceptance work; Q&A and returns are not implemented.

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